Online alcohol delivery revenue grew 32.7 percent in 2017, with December turning out to be the highest revenue earning month comprising 12.2 percent of annual alcohol sales, a recent analysis by market research company Slice Intelligence says. According to it, one of the major contributors to the record-breaking online sales was consistent growth of Drizly, an e-tailer that ensures same-day doorstep alcohol delivery.
As per the report, compared to its competitors, Drizly’s revenue grew by 61.8 percent last year. The data also showed gender disparities in alcohol purchase, with women accounting for 55.7 percent online sales.
Wine was the most ordered alcoholic beverage by both female and male customers. Almost 57 percent of the overall online purchase by women was that of wine. The popular choices of alcoholic beverages among men was wine (47 percent), followed by beer (27.3 percent) and spirits (25.6 percent). Veuve Cliquot emerged as the most popular wine brand ordered online, followed by Barefoot Cellars and Bota Box.
The most popular alcohol brand online was Tito’s, which accounted for 3 percent of online alcohol delivery revenue. For their research, Slice Intelligence surveyed 5.5 million online shoppers.
Need to be concerned?
With the business of online alcohol sale platforms soaring, it may become a matter of concern for the nation. The easier the availability, the higher the consumption. The ease of access to alcohol is bound to drive its consumption.
As per the 2016 National Survey on Drug Use and Health (NSDUH), 136.7 million Americans aged 12 or older reported using alcohol, with 65.3 million reporting binge alcohol use and 16.3 million indulging in heavy alcohol use in the past month. As per national estimates, an estimated 88,000 American people die from alcohol-related causes annually, with excessive alcohol drinking accounting for one in 10 deaths among working-age American adults aged 20 to 64.
According to a study published in the JAMA Psychiatry last year, there has been a record increase in alcohol use, high-risk drinking and alcohol use disorder (AUD) in the U.S., with one in eight American adults meeting the diagnostic criteria for AUD. As per the report, women, older adults, racial minorities and socioeconomically disadvantaged people constituted the most vulnerable subgroups.
Pitfalls of excessive alcohol consumption
A chronic disease, addiction to alcohol is characterized by an abnormal desire to consume alcohol beyond one’s capacity irrespective of its social, professional and health consequences. A central nervous system depressant, alcohol is legal, frequently advertised, and easy to obtain. Given that alcohol can be obtained legally and has no stigma attached to its consumption, it is considered less harmful than many illicit drugs. However, despite its conditional legality, alcohol has the potential to lead its user to abuse.
When consumed excessively, alcohol can cause short-term and long-term health risks, including violence, injuries, poisoning, memory issues, social problems and mental illnesses. Drinking excessive alcohol leads to alcoholism or AUD. When left untreated, AUD can cause an enormous emotional and physical toll on individuals along with their family members.
Evidence-based approach to treat addiction
Basis the severity of one’s addiction and medical history, a comprehensive treatment for alcohol addiction may involve detoxification, behavioral therapies and alternative therapies. If a loved one is abusing alcohol, it is time to seek professional help. A leading addiction treatment provider, Sovereign Health treats each of its patients through customized programs for substance use disorders, including AUD. Basis one’s assessment, alcohol addiction treatment at our state-of-the-art rehabs may provide the patient with a holistic combination of detox and a variety of cognitive and alternative therapies.
For more information on our evidence-based treatment programs or to locate our rehabs, call our admission specialist at 24/7 helpline number (855)-683-9756. You can also chat live with our online representative for any further assistance.